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[QUOTE="JimBoston, post: 3913584, member: 1312"]
With the cable bundle imploding, streaming is driving the next iteration of conference realignment similar to what is happening currently with content.  Look at all the streaming services that have been formed by traditional cable channel companies to offset the loss of cable subs:   Disney+, ESPN+, HBO Max, Paramount+, Peacock, Discovery+, ...  So, you need to add strong brands in order to be an attractive conference streaming service that people will actually decide to purchase.  (Remember, most people did not buy the Big 10 or SEC networks, but they were included in their cable bundle.)

People are buying Disney+ as they offer attractive content.  My guess is many people would buy an SEC and Big 10 streaming service, but would many people buy a Pac12 or ACC streaming service with the existing content?  I think the ACC and Pac 12 need more brands, but there are few available and the potential leftovers from the Big 12 do not move the needle.
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