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Message: [QUOTE="elimunelson, post: 3919385, member: 615"] not to be glib or glib but a partnership ultimately is whatever the television partners want. If they are calling all the shots here then the ESPNs/Fox's can determine how money is dispersed ultimately. That's why i think if the rotation is to brands to maximize ad dollars then the need for conferences is probably unnecessary. This is not in the best interest of college football b/c at some point a brand will be identified as "great" and will fall on its face quality wise. SMU in 1982 was probably a pretty awesome brand. [/QUOTE]