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Message: [QUOTE="orange02, post: 1885397, member: 561"] Most of the Preferred A seats for football are sold, the people just don't show up. If you already have Preferred A basketball season tickets it only cost an additional $250 for Preferred A football season tickets, not $855. Other levels of Preferred seating for both sports are priced similarly. I read a lot on hear about how the pricing structure needs to change, but I think just as big of an opportunity lies with really trying to get the basketball only crowd to realize what a great value it is to tack on football season tickets. [/QUOTE]