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ticket pricing thread
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[QUOTE="HRE Otto IV, post: 1886646, member: 5685"] Are you assuming a near sell out in FB? That isn't happening with this product even if you "fix" the ticket prices to the optimal price whatever that may be. I would think that in reality there would be more BBall only preferred than BBall/FB combos, which would be more than FB only preferred. So if true that would be a major issue in the preferred sections. Now just using A section how do you generate the same revenue? Let's say there are 500 A level BBall only STHs. They are going from paying $820 each ($410k total) to $515 each ($257.5k total). How in the heck would SU recover that missing $152.5k in BBall revenue? Next let's look at the BBall/FB A level STHs. People who have FB tix aren't going because of the product and are eating the ticket. They don't care to show up. They keep their tickets for two reasons: 1. they are cheap and 2. if SU gets good again they have good seats. If you increase the cost of the FB tickets then it is more likely that those people give up their FB tickets than show up to games. Currently this is what they see: For $45 more in donation and $205 tickets you can get six A level game tickets. So you can go to the 2 big games for the equivalent of $125 each (cheaper than the current single game price of $142.50) and the 4 games you miss are "free." No big deal not going. Also if/when SU gets good again at FB you are guaranteed a seat. Now if you use your price structure above: For $350 more in donation and $205 tickets you get six A level game tickets. So if you only go to the 2 big games you are essentially paying $277.50 per game. At that point the ticket isn't worth it. Wouldn't that person then become BBall only and buy the two single game tickets at $92.50 each (new price of single game ticket)? That way they save $370 in football tickets on the year. You lose your guarantee at seating if SU is good again but an extra $370 a year isn't worth the investment. Also now since the BBall price has gone down from $820 to $515 they are saving more money in BBall as well. That person would be going to all the BBall games and 2 football games just like before but pay $675 less to do so. In which case how does SU recover the $675 per seat they just lost? Finally you have the FB only A level STHs. They are going from $650 to $35o per seat. If there are 250 FB onlies, SU loses $75k in football revenue on the year. How does that get recovered? Your "solution" woudl bring in less revenue in both FB and basketball. It wouldn't fix the "no show" problem. It may help in overall FB attendance but it would be at way too high a cost. [/QUOTE]
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