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[QUOTE="HRE Otto IV, post: 1886766, member: 5685"]
To expand on the price change I proposed...

Taking Jake's assumption that there are 4050 A level FB seats and assuming 2/3 of the people in those seats are also BBall A level people we currently have:

1350 paying $650 for a total of $877,500
2700 paying $45 for a total of $121,500
Total $999,000
Donation price per game is $108.33 which is factored into single game ticket prices

If you change it to $210 for all FB tickets:

1350 paying $210 for a total of $283,500
2700 paying $210 for a total of $567,000
Total $850,500
Donation price per game is $35 which is factored into single game ticket prices

Max lost revenue $148,500

So the max revenue under the current structure is $999,000 assuming 2/3 of the A level people are also BBall A level people. If that number is higher than 2/3 though that reduces the max revenue greatly. Also how close are we at selling all those A level tickets? The further away from 100% we are, the less risk of making a change. Increasing the football cost from $45 to $210 for BBall A level people will surely lose revenue, as not everyone will want to pay the extra $165 a year. However the single game tickets will sell a lot more at $69.17 vs $142.50 which should make up for the loss of BBall people.

In theory the end result would be more tickets sold and more people in the seats for roughly a loss of $150k. That cost should be worth it as it increases perception of the program for fans, recruits, and marketing partners.
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