Oh I agree they did a nice job there. *$10 for Purdue. And I took advantage of both to get others in.
I think they just missed a golden opportunity because the game was on a Friday night when people are already there. Invite faculty & staff to the quad and give them discounts on food & drink by showing your employee id card. Market the heck out of it.
Friday night shenanigans. I must say, I think SU in conjunction with the SPD do a great job with security in the Dome. I work Campus Safety at a small college and definitely feel like they have things under control every game day.