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[QUOTE="richmondcuse03, post: 4266571, member: 984"]
Companies are fine if fans call it the Dome in this situation. They more care about the marketing opportunities associated with it -- most reporters/media will refer to it properly in articles. Broadcasters know to do it the right way too. The association comes from the attention on renaming and all the times on TV they refer to JMA Wireless and explain why a local company took over the naming rights.

I think this is a unique situation in that the Carrier Dome was the "first" naming rights deal even if that's not what it was. So there will be more attention on the new name on broadcasts than what traditionally happens these days as stadiums flip names. I suspect JMA Wireless will get a lot more name recognition out of this, especially given their business caters to these types of arenas and venues.

And as a local company with a founder who is a big Syr. supporter, they also get the benefit of doing right by the school. Win win situation.
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