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[QUOTE="shantydaze, post: 2593507, member: 666"]
The marketability of college athletes is an interesting chicken or the egg topic. At Green Bay Packers' games, I see people wearing Aaron Rodgers's Cal jerseys. I highly doubt any of the people wearing these jerseys are Cal fans. Rather, they are Rodgers's fans and are buying the jerseys because of him. Contrast that to your GMac example. Was there a large market GMac fans that want a jersey because of his name on it or were those jerseys being bought and sold to fans of Syracuse. If I had to guess which name (the one on the front or the one on the back) was incidental to the purchase, it would be GMac's. As an aside, I have never understood why all schools don't just use a generic number, or in the case of Syracuse, a famous number on all jerseys. Would SU really lose much repeat sales if they just sold a 44 basketball jersey?

I have always held the opinion that the success of college sports is based less on the people playing it and more on its association with the colleges and universities. A player's talent allows them to be placed in an environment that creates a market for their likeness. Otherwise, there would be just as many Tyler Landon Rio Grande Valley Vipers jerseys sold as Orange jerseys sold.
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