The first shock to the system hit Wednesday, when the ACC came to terms with ESPN on a 15-year, $3.6 billion agreement that sure sounded good in the press release. Each school was supposedly getting an additional $4 million a year. The average would be $17.1 million annually. Not bad, it seemed.
The reality was bad, however. The initial bump in television revenue is actually just over $1 million a year, sources said, and a total in the $12 million range next season. The deal is back loaded so the bigger money comes in escalator provisions that, considering how broadcast rights keep growing, probably will be below market by the time any sizable gains are realized.
That additional $4 million per school, per year? That won't come until 2021, nine years in, sources said.
Privately, almost everyone was troubled by the deal.
Furthermore, there was consternation over the length of the deal, which could favor ESPN. Some wondered if it wasn't agreed upon just to save face, the later money making it look like the ACC landed a windfall in today's dollar.
The deal is done though. The only option is to further expand to 16 teams and force renegotiations. Unless that means adding Notre Dame (highly unlikely) there is no one available that would improve the value of the league.