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Message: [QUOTE="Zelda Zonk, post: 4642943, member: 966"] I don’t quite understand the oft-repeated notion that Player X “isn’t worth what he’s demanding/getting.” This is a new frontier, of college hoops. In pro baseball, there’s a common expression: GFIN, which means you believe your team is within a window where you can compete for the world series, and your roster and contract decisions are based on maximizing that temporal opportunity. So, you might trade prospects for veterans who might only have a year or two left in them, or you might overpay for a superstar’s contract. In college hoops, every year now is GFIN mode, because either you can only be reasonably certain of having your star player for that one year, or because it might only take a talent infusion of one or two players to make a significant impact to your existing roster. So, what is one productive center worth to a team like WVA? As much as they have to spend, perhaps. To suggest he’s not worth as much to us kinda implies we have a more affordable alternative within reach who is still good enough to contribute to a (top) quality team. If you can get $2 million in NIL for a Jesse or a Hunter, is it worth it to spend that if you believe it makes you a top 20 team? If you’re not getting elite talent at that position from recruiting, maybe. If you haven’t been in the tournament for a long time, maybe. $2 million is pin money to a billionaire booster. If you’re a binnisman in West Va or Syracuse, how else are you going to be a celebrity? Hitching on to a hoops program is a solid option. What’s that worth to a billionaire? These guys get to be legal players—movers and shakers—in an environment they love. That has a value that doesn’t reconcile with the actual marketing power of the athletes they are buying. [/QUOTE]

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