To be entertained.
Think about it for a second. Would you really want to be a fan of Pitt playing clutch and grab basketball dragging people down into the muck and mire?
No thanks.
On a side note, being entertained also includes playing to max effort, not giving up, getting PO'd when they do lose, and then eviscerating the next team they play. I''l know tomorrow if I am entertained. With this team I expect conference or tourney championship and Elite 8. IMO there is too much that can happen in the tourney otherwise in terms of match-ups, hot shooting, etc.