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[QUOTE="Cusefan95, post: 250850, member: 173"]
Disagree.  There's no incentive/advantage to being a $125 season ticket holder.  It's even worse if you're a preferred season ticket holder, because you get the same perks as the guy at $125 - nothing.

The problem with SU's/Marrone's strategy is it leave no chance for a "grass roots" viral marketing effort.  If Bees goes to a practice, sees some positive signs, tells guys at work at the water cooler about it...maybe some of them decide to plan to come to a game or two instead of raking leaves.  Instead Syracuse doesn't do that, which means they need to use expensive top-down conventional marketing effort (which generally doesn't work).

SU's strategy has sucked for at least twenty years (how long I've had season tickets).  It was mostly masked by the winning in the 90's, but now SU is paying the price.  And they continue to dig the hole deeper by not cultivating their most die hard fans to do the tough marketing effort for them.

And it's not like they do a fantastic job or the marketing of the hoops team...if you can't sell a crapload of tickets to see a top five team, your entire marketing department needs to be fired.
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