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Message: [QUOTE="Oráiste, post: 2136949, member: 5974"] Lonzo Ball will be the test case. His dad's Big Baller Brand is selling [URL='https://bigballerbrand.com/collections/mens/products/bbb-mens-blue-t-gold-open-bar-logo']$60 t-shirts in UCLA blue and gold[/URL]. They don't say UCLA, they don't feature Lonzo's (or his brothers') likenesses. It is an attempt to skirt NCAA regulations. The NCAA will have to come down with a ruling on this; either they will declare Lonzo ineligible (and vacate this season) or the door will be open for all student-athletes to launch their own brands. If the latter, then there will be a race between fans of different schools - which Nation will best support their players by buying lots of merchandise? You want a top recruit like Cameron Reddish (just for hypothetical example)? Be prepared to buy some CR Brand shirts and hats for your whole family [/QUOTE]