OrangeDW
Living Legend
- Joined
- Aug 8, 2012
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i'd bet at least 50 engineers and 400 market and media people were involved. you are naive. i was being conservative. nike is a global brand and they took a major hit. you can bet the clean up cost was sky high.
The thing is, even with a “major hit”, Nike is so far ahead in b-ball that it won’t matter.
Curry went absolutely crazy a few years ago and had a couple huge shoes, but big picture wise Nike was still way ahead.
And that’s like the only time they were even somewhat threatened since the 90s.
I’d love to see more competition, but it hasn’t really happened in 2 decades on the basketball front.