Ok, so I gave this some thought - tried to think of what would get my attention if I were an opposing player - which is difficult, since it seems like these players are conditioned not to pay attention to opposing crowds antics. But here's what I could think of.
If I were an opposing player, it would get my attention / freak me out if one of two things occurred:
1.) The opposing team's student section knew everything about me - my high school, any embarrassing stories, anything that was ever in the news about me, etc. Problem with this one is that some students could take it too far and get really, really personal - like read off names of players family members /girlfriends & make inappropriate comments - which would not be good.
2.) The opposite of #1 - complete disregard for the opponent. I think it would start to get into my head if the opposing team's student section continually chanted about whatever school they are playing next. (For instance, if SU at home against Clemson, and next game is vs Duke, SU student section would chant things like "Bring on Duke! Bring on Duke!" during Clemson game, even if losing or whatever. Act like the student section is completely not concerned about potentially losing to Clemson. I think after a while of hearing things like that, if I were an opposing player, I'd start to get pissed & really start to press the action. But maybe that's just me.
One other thing that could be cool is to do something like the Lebron chalk toss - maybe have all the students bring in small amount of baby powder or whatever & everyone toss it up in air at once right at tipoff or something. That would look really cool. Or do something similar & try to tie it into SU history somehow.
Also really liked the suggestion to make it like the Oakland Raiders black hole - everyone wear crazy-ass outfits to each game, make it a real party in the student section & just silly. Sounds like it'd be a ton of fun.
And, of course, love any & all suggestions involving hot women & / or bikinis. But that's just obvious.