armory
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http://www.wired.com/underwire/2013/03/nielsen-family-is-dead/
Good read.
television is better than ever. And it’s not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows. Under these new rules, Twitter feeds are as important as ratings, fresh ideas beat tired formulas, and niche stars can be as valuable as big names.
Good read.
All of your favorite shows are ratings dogs. Breaking Bad, Girls, Mad Men—each struggles to get a Nielsen score higher than 3, representing about 8.7 million viewers. And it’s not just cable. NBC’s 30 Rock struggled to top a score of 2.5, and Parks and Recreation rarely cracks Nielsen’s top 25. There are two possible conclusions to draw from these facts: (1) All these shows should be canceled, or (2) maybe the ratings are measuring the wrong thing.