The main issue here is that people are confused. I don't think there is any way they don't know that people are confused.
Why not spend 10 min to compose an update/clarification of the process and send it to the STH.
Its a great time to find out of people want out, that helps them move seat locations.
Its a great time to find out of people are thinking of wanting more seats.
More information earlier should be a goal for them, in a process that's going to have issues even without the new quirks being added in.
They should have ideas on pricing, why not look for feedback? Various people have heard different stories on that as well.
Did they install test seats in the dome for people to try during BBall season? That might help some make decisions as well? It might get people to go to a BBall game who knows.