Lifetime giving is a factor in the way current donor rank is calculated. However if you have only been a season ticket holder with no donation beyond your seats, only prefered seats had a donation component until a couple of years ago. From what I have been told there will be bonus points given for longevity,
It's important to understand that there are two sort criteria for Donor Rank. The first is current year giving level or Priority Grouping. Based on total donations for the year you are placed in one of nine levels with defined value thresholds. This is based on the donation portion of your men's basketball and football tickets plus and additional donations to the general CAF fund. For some odd reason donations to specific sports are NOT considered here. It is important to know what grouping you are targeted to reach. For some donors who are close to the next threshold a small additional donation can bump you up a level and potentially increase your donor rank by hundreds of slots or more.
View attachment 234540
The second level is Priority Points. Priority Points are awarded on a weighted basis for current year donations to Athletics (Oddly enough donations to specific sports DO COUNT here), for lifetime giving to Athletics, for lifetime giving to the University, and for Legends Society donations. The current plan to my understanding is to award additional points here based on the number of years you have held season tickets with a cap of 20 years (?) Priority points sort donors WITHIN theire Priority Grouping. An increase in Priority Points will not enable you to move up a level unless the associated donation causes your current year giving to surpass one of the thresholds above.
Personally I disagreed with using the Priority Grouping for a one time renewable benefit like seat location. Essentially a one time supplemental donation can enable someone to jump the line with a few extra hundred or thousand dollars this year, then reduce their support to just the ticket costs in future years and hold on to their upgraded seats. I lobbied for using Priority Points only. This still would give a greater weighting to current year, but would remove the somewhat arbitrary thresholds that only impact a snapshot in time and have not bearring on previous or future support.