A NIL Collective for Basketball - It's a Shame Syracuse Doesn't Have One | Page 3 | Syracusefan.com

A NIL Collective for Basketball - It's a Shame Syracuse Doesn't Have One

JRHEETER said:
When Orange United closed, I was informed by people within the Athletic department that felt they did NOT need a third party NIL collective and that rev share should cover all they need.

I was also told by those same people they felt all of division 1 would go that route.


At that time I told them I thought they were completely wrong and that they needed to fill the gap………
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That is unbelievable. Talk about absolute head-in-the-sand cluelessness. This was last fall? The whole athletic department needs to be turned over and we need to hire savvy people who understand the landscape of modern college athletics.
 
Consigliere said:
Things have escalated so rapidly. The first year of NIL we paid two prominent basketball players $500 each to attend our tailgate on separate dates. They were genuinely appreciative and I still get occasional texts from them today. The second year we contracted with two others then Red changed practice time at the last minute and caused a conflict. Pete Corasiniti called me at the tailgate and said they had asked to leave practice a bit early to fulfill their obligation to me. He couldn’t allow it but we agreed to amend the contract and allow an abbreviated appearance as the tailgate was tearing down. The third year we had an agreement with one starter and one prominent reserve. They signed contracts, then apparently didn’t feel it was worth getting out of bed to make a 9 am commitment. Thankfully Orange United was involved and cancelled payment.

We had a $2500 offer out to a starter who tested the NBA waters and decided to return but he laughed at it and said he wouldn’t even answer a phone call for less that $10,000. Deal was for a one hour appearance with additional money offered for signed photos.
Had great experiences with a grass roots effort that included 120+ donors and raised $68k over three years but the market for men’s basketball and football players made it obsolete. I do feel for student athletes from other sports who still appreciate a modest stipend and a chance to interact with fans. But the priorities are clear. Modest level donors are being asked to fund revenue sharing while high rollers and corporate sponsors handle major NIL deals. Have to admit it does make some sense.
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Good summary.

The thing that really stinks is that we changed our NIL focus to benefit mostly Olympic sport athletes, for whom $250 or $500 was still meaningful. It remains meaningful.

But with the NIL clearinghouse currently shut down for small donations, which was what we focused on, we couldn’t do this any longer. It is very sad and I hope rumors of changes to bring the small contributors back into the fold are true.

I think in addition to helping out football and men’s basketball players, there is a strong desire by many on the board to help SU athletes in other sports. We certainly saw this when the tailgate was working with Orange United.
 
JRHEETER said:
When Orange United closed, I was informed by people within the Athletic department that felt they did NOT need a third party NIL collective and that rev share should cover all they need.

I was also told by those same people they felt all of division 1 would go that route.


At that time I told them I thought they were completely wrong and that they needed to fill the gap………
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Yeah, I agree with you. Even Wildhack said last year that third-party NIL was needed to "supplement" revenue-share. I don't know what the long-term prospects for collectives are, but it would seem to be short-sighted for SU not to have a collective supporting sports beyond football.
 
cuseallday said:
Yeah, I agree with you. Even Wildhack said last year that third-party NIL was needed to "supplement" revenue-share. I don't know what the long-term prospects for collectives are, but it would seem to be short-sighted for SU not to have a collective supporting sports beyond football.
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I think the issue that many are missing is that the $20.5MM in revenue sharing had to come from somewhere. SUAD needed to either find additional sources of revenue or cut costs. I can see the logic of trying to divert modest donations that may have been going to OUC or AwC to the Athletics Competitive Excellence Fund to help cover rev share but if that is the case I wish the messaging was a bit more transparent.
 
Orangezoo said:
30 days .. ok then. Great chance to get early momentum announcing the full staff and then early portal wins to get another waive of enthusiasm. Look forward to those of us in the small to medium range of donations to getting our chance.
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I heard we'll have real info out about the new collective towards the end of the week. A "collaborative, community collective". Big donors, medium and small.

This is the one I'm saving my dollars for
 
Franz69 said:
I'm half kidding, half serious when I say that at every game played in the Dome, regardless of the sport, we should have people stationed at all the gates with an orange Salvation Army-style bucket. Fans can toss in however much money they can.
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Do it Catholic mass offering style with ushers passing baskets down the rows.
 
CuseTroop said:
I heard we'll have real info out about the new collective towards the end of the week. A "collaborative, community collective". Big donors, medium and small.

This is the one I'm saving my dollars for
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all sports too.

R

Post in thread 'A NIL Collective for Basketball - It's a Shame Syracuse Doesn't Have One'

llandz said:
Can the athletic department even set this up? I thought NIL had to be arms length from the university. Can Bryan Blair be involved in this? How much of a role can the athletic department take if any at all.
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I heard back from John, NIL collective to be set up within 30 days. It will serve all 20 sports, but the donor directs the funds. Second offering is partnering with an athlete with a company through a marketing agency. Third is directly through SU and the Athletes.
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Bayside44 said:
Alternative point of view - whales will fund 95% of this and they know where to go and if not they'll get pointed in the right direction quickly.

The grassroots stuff is nice but not a priority.
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There are 650k people living within an hour drive of the dome. If the average contribution were $10, that is a substantial amount.

Google says Syracuse University has 250k living alumni. If the average donation were $50 (they are college grads afterall...) that is an enormous amount.

Ignore grass roots funding at your peril.
 
Niastri said:
There are 650k people living within an hour drive of the dome. If the average contribution were $10, that is a substantial amount.

Google says Syracuse Universtity has 250k living alumni. If the average donation were $50 (they are college grads afterall...) that is a substantial amount.

Ignore grass roots funding at your peril.
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If it were that easy, everyone would be making millions doing it.

All I said - which is all true - this is primary and mostly funded by big donors. If the team spent 12 million on players and a million post costs came from on line / grassroots giving that's still 92%.

For some perspective the Legends Society, where the buy in is either 5 or 10K has it's membership in the low hundreds.
 
Bayside44 said:
If it were that easy, everyone would be making millions doing it.

All I said - which is all true - this is primary and mostly funded by big donors. If the team spent 12 million on players and a million post costs came from on line / grassroots giving that's still 92%.

For some perspective the Legends Society, where the buy in is either 5 or 10K has it's membership in the low hundreds.
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Chasing donations of $5000-$10000 isn't exactly grassroots.

Getting the average person in the Syracuse area, or the average Alumni to donate isn't easy, but it can be lucrative and without spending enormous amounts chasing them down.

The fact we don't make it easy for somebody to impulse donate is ridiculous.

I post here every day, and I can't immediately think of what I would do if I wanted to donate to NIL for Syracuse. The impulse donations that could have come when GMAC got hired? Those guys aren't going to research "Syracuse NIL" to give their $50 when they see GMAC got the job, they needed to know immediately how to do it.

Nobody has even tried to get my money, or the money of those casual fans.

That is an enormous fail.

EDIT: Wikipedia has me donate $3.50 every month on a subscription. I can imagine thousands of fans would sign up to donate $5-$20 every single month to Syracuse NIL if somebody would just bother to ask them.
 
Niastri said:
Chasing donations of $5000-$10000 isn't exactly grassroots.

Getting the average person in the Syracuse area, or the average Alumni to donate isn't easy, but it can be lucrative and without spending enormous amounts chasing them down.

The fact we don't make it easy for somebody to impulse donate is ridiculous.

I post here every day, and I can't immediately think of what I would do if I wanted to donate to NIL for Syracuse. The impulse donations that could have come when GMAC got hired? Those guys aren't going to research "Syracuse NIL" to give their $50 when they see GMAC got the job, they needed to know immediately how to do it.

Nobody has even tried to get my money, or the money of those casual fans.

That is an enormous fail.

EDIT: Wikipedia has me donate $3.50 every month on a subscription. I can imagine thousands of fans would sign up to donate $5-$20 every single month to Syracuse NIL if somebody would just bother to ask them.
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Agree it's not but that gives the sense of what is out there. People have never come out of the woodwork by the thousands to give to athletics. It's a tough ask, money that's far from Cuse doesn't really get to partake in many of the usual donor perks a local would.

They don't "try" because the cost per acquisition is likely prohibitive. Most politicians are basically break even to a little better on this type of fundraising.
 
Bayside44 said:
Agree it's not but that gives the sense of what is out there. People have never come out of the woodwork by the thousands to give to athletics. It's a tough ask, money that's far from Cuse doesn't really get to partake in many of the usual donor perks a local would.

They don't "try" because the cost per acquisition is likely prohibitive. Most politicians are basically break even to a little better on this type of fundraising.
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Paying a guy to put a "Donate to NIL" button on the various sport related pages wouldn't cost much. Adding the link to the Instagram bio is literally free. They could do so much without spending a dime to acquire donors.

I will reiterate, I would have to go research "how to donate to Syracuse NIL" right now if I was ready to donate... And some would consider me an engaged fan. They have no chance the random fan is going to donate, and that is entirely related to indifference.
 
Niastri said:
Paying a guy to put a "Donate to NIL" button on the various sport related pages wouldn't cost much. Adding the link to the Instagram bio is literally free. They could do so much without spending a dime to acquire donors.

I will reiterate, I would have to go research "how to donate to Syracuse NIL" right now if I was ready to donate... And some would consider me an engaged fan. They have no chance the random fan is going to donate, and that is entirely related to indifference.
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Its great news what was reported here that something unified will be out within a month.
 
Whether it adds up to a lot or not, there's really no excuse for SU to not make donating "small" amounts to rev share/NIL collectives an easy process.

We live in an age of Patreon and Go Fund Me, it's preposterous there isn't a highly visible, one-click method for that.

That being said, I do think it's a tough sell to the vast majority of the community and alumni base. Back during the arms race era, you could sell the satisfaction of contributing to a new building or renovated facilities. There was something tangible there.

Now you're asking people to pay a 20 year old $3 million dollars to throw a ball through a hoop. Maybe I'm an outlier, but personally I'm never going to do that, even though I know it's essential for my alma mater to do well in sports. I simply can't justify it morally. I don't get emails from the Pats asking me to pay Drake Maye.
 

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