HRE Otto IV
Hall of Fame
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- Jan 14, 2016
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I was a little surprised by your comment that the B1G lacks brands and, as a result, may want to FSU. How could a league that has Ohio State, Michigan, Penn State, USC, and Oregon lack brands? But before I questioned you post with my subjective thoughts on brands, I decided to see what the internet had to say and I found out it is still largely subjective and mostly contain articles from non-traditional media websites.
I did see this ranking from 2019 from the Wall Street Journal. Based on its methodologies, FSU, at 27, would be the 12th largest brand out of the (soon to be) B1G's 18 teams (SU was ranked 57). The SEC is far and away the winner in this ranking with seven of its teams or soon to be teams in the top 10. The highest ACC team was Clemson at 26 and the highest team in the new XII was Arizona State at 25.
As for the teams being discussed as expansion candidates, Stanford (34) and Cal (40) would be the fourth and sixth most valuable team in the ACC respectively and SMU (74) would be last.
Honestly, I am not sure I buy into some of the placement of certain teams and I assume it is partially based on revenue, so skews SEC and B1G teams higher, but it is a starting point.
The B18 has great FB brands at the top but they have too many middling and small FB programs. So adding another team to the top will help a lot more than in the SEC where there are a lot more brands.
I would say that the SEC has 9 out of 16 teams (over 50%) that are big time programs, and the B18 has 8 out of 18 teams (under 50%). Also IMO the bottom of the B18 is a lot weaker than the SEC so they need more at the top to carry that dead weight. Outside of Vandy there really isn't dead weight in the SEC.