What do you not get? Nobody will watch UConn play almost anybody in football. UConn football is a bigger dud than BC. Mass can never aspire, realistically, even to what UConn has.Don't get the logic in this line of reasoning. Is the Pitt/WVU rivalry game the Backyard Brawl, a value proportion?
Yes, the Backyard Brawl has value, because lots of people do watch it - every time it is played.
Do you just assume that all game between teams in bordering states have the same basic value?