Honest question. When journalists decide what the important story is, to whom is it important? Is it a quasi-objective determination ("hey guys, this is what's important, regardless of what you may want to read") or is it conscious of what the readers want to read? Both?
Because I want to hear about the football details, and enough with the team Covid stuff already.
That's a very good and a super philosophical question. I'm going to try and break it down into chunks.
The approach of a newsroom on a busy day is to tell you what's important. What's important may not be what you want to hear. (This is not to say that audience wants and needs aren't important, but we'll come back to that.)
Journalists alone aren't making coverage / story decisions. Editors (print) and producers (TV) have significant input on what's being covered, and they are often looking bigger picture than the journalist. Game story is a different animal, but that's not in the scope of what we're discussing right now.
Now, what defines something that is important? I only worked in Syracuse, so I can't tell you how decisions are made at a national level (and national level really drives a lot of news). But theoretically and at it's most basic form, reporting is about relaying information that has a major impact on many people. COVID, obviously, is a major story national story, which means it's covered with local angles in town. People being tired of hearing about it doesn't really factor in - the journalist is trained to be objective and focus on what is important. (Not here to debate journalistic objectivity. All journalists have biases, but from personal experience I was too busy and too tired all of the time to try and sneak my biases on the air.)
As for giving the audience what they want - this is researched to death. That's why local news has weather 4 times in a 30 minute newscast. News websites can see what their most popular stories are, and usually lean into that.
In summary, the lack of actual football talk is because everything is weird, and as much as it sucks and I'm sure the beat writers don't like it either, it's impossible to avoid COVID stories right now.