Not from the Shaffer presser, but a future addition to our "NY's College Team" marketing campaign -- you may be seeing Syracuse branding on NYC subways as well as Amtrak on NY trains and others in the NE Corridor.
MTA helps roughly 5.3 million people commute in the NYC metro area PER DAY. Over 1.6 billion annually. Sound investment. Granted, most of those people are looking at their phones for 45 minutes straight.
It's a good investment, if I were a little kid, I would checkout New York's college team if they were on TV... Etc, just like I used to follow St. John's when I was little.