After several years of being regularly destroyed in blowout losses on National TV - by multiple opponents on multiple occasions - including this year's batch of big losses: 38-10, 40-7, 41-3, all in-conference. Combine all the embarrassing losses with the recent history of losing - including a subpar 27-62 conference record since joining the ACC, I think it's fair to say that SU's proud, historic football brand and its reputation as a respected Eastern football power, have been damaged.
But you were right, you caught me red handed - I totally didn't know what the word 'rebuild' means. So I looked it up. Here's what I learned:
re·build
/rēˈbild/
verb
- build (something) again after it has been damaged or destroyed.
"we try to help them rebuild their lives (or football program)"