M2MPrinciples
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Per Dan Wetzel (ESPN):
The Arkansas basketball program had just two returning players when John Calipari took over in the spring of 2024. That meant he needed to quickly build a roster -- long days of calling not only transfers and high school recruits but also boosters, businesses and the school's collective in search of money to attract said talent.
In the name, image and likeness era, fundraising is part of the life even for a Hall of Fame, national championship coach.
Two days into the job, one of the returnees, a reserve walk-on named Lawson Blake, tore an Achilles while working out. Aside from the disappointment for Blake, who would miss the entire 2024-25 season, Calipari was struck with a thought.
"What if we had just given him a million dollars and then he got injured and was lost for the season?" Calipari said. "What would the person who gave that million feel? How would you go back to that person and ask for more money?"
Paying injured players is the cost of doing business in professionalized college sports, and it was true even in the old tuition, room and board days. Under the new system, though, support can be fickle.
Just because an entity gave in one year doesn't mean it will give again. No one likes losing money.
It was enough to spark one of his former players at Memphis, Travis Long, along with partner Steve Stelmach, to found the 32 Group. The New York-based company works with an established long-term sports insurance agent, with backing from Lloyd's of London, to offer this product to schools, collectives, businesses and boosters. Calipari said he has no part of the new business. He's just a customer.
For what Calipari said is 3% of an NIL/revenue share deal, 32 Group will offer insurance on the health of his Arkansas players.
For example, if a player is being paid $1 million, "Arkansas" will pay $30,000 for the insurance. If that player is lost to season-ending injury before Jan. 15, whatever entity is giving the $1 million (school, collective or business) will be paid back in full (the athlete will have already collected or will continue to get their money as spelled out in the contract). If the player goes down from Jan. 15 to Feb. 15, the policy will return 50%.
That way, should a player be lost, the school, booster or business won't feel as if their money were just torched. It will be available for use going forward on talent or funding for the next season. It's essentially a simple insurance play.
The Arkansas basketball program had just two returning players when John Calipari took over in the spring of 2024. That meant he needed to quickly build a roster -- long days of calling not only transfers and high school recruits but also boosters, businesses and the school's collective in search of money to attract said talent.
In the name, image and likeness era, fundraising is part of the life even for a Hall of Fame, national championship coach.
Two days into the job, one of the returnees, a reserve walk-on named Lawson Blake, tore an Achilles while working out. Aside from the disappointment for Blake, who would miss the entire 2024-25 season, Calipari was struck with a thought.
"What if we had just given him a million dollars and then he got injured and was lost for the season?" Calipari said. "What would the person who gave that million feel? How would you go back to that person and ask for more money?"
Paying injured players is the cost of doing business in professionalized college sports, and it was true even in the old tuition, room and board days. Under the new system, though, support can be fickle.
Just because an entity gave in one year doesn't mean it will give again. No one likes losing money.
It was enough to spark one of his former players at Memphis, Travis Long, along with partner Steve Stelmach, to found the 32 Group. The New York-based company works with an established long-term sports insurance agent, with backing from Lloyd's of London, to offer this product to schools, collectives, businesses and boosters. Calipari said he has no part of the new business. He's just a customer.
For what Calipari said is 3% of an NIL/revenue share deal, 32 Group will offer insurance on the health of his Arkansas players.
For example, if a player is being paid $1 million, "Arkansas" will pay $30,000 for the insurance. If that player is lost to season-ending injury before Jan. 15, whatever entity is giving the $1 million (school, collective or business) will be paid back in full (the athlete will have already collected or will continue to get their money as spelled out in the contract). If the player goes down from Jan. 15 to Feb. 15, the policy will return 50%.
That way, should a player be lost, the school, booster or business won't feel as if their money were just torched. It will be available for use going forward on talent or funding for the next season. It's essentially a simple insurance play.