I don't really think that's true. To add to what others have rightly said about packaging, a company like Google which owns YouTube tv is often less interested in a new technology vertical for the purpose of charging the traditional customers, as much as they are interested in acquiring customers and really data about the customers. If you think about it, Google already has enormous amounts of data via its search engine, Youtube, maps, drive, photos, etc that can be used to target ads, to drive adoption of their hardware, and sold to third parties, etc. For them acquiring and controlling tv market share is just another area to do the same.
The old adage is certainly somewhat applicable here: 'If you're not the customer (or if you're paying way less than you should be), you're the product".
Also, it's not really possible for google to really check address when people are intentionally deceptive. Tell your 6 buddies to create burner google accounts and either don't put in an address, or all put in your address. Google can't rely on location services because you have to be able to use YouTube.tv on the go and while traveling, and besides, location spoofing and proxies exist if you REALLY care about this (and $35 for 7 cable accounts is a lot of savings). I'm sure google could develop an AI to identify suspicious location patterns, but it's not going to be right 100% of the time. if it's wrong 2% of the time, the service becomes nearly unusable, because NO one wants to get locked out of their account because of some stupid algorithm.