kingtidge
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Interesting new model...
How Kentucky’s New LLC Will Change the Business of College Sports
"Kentucky announced plans to house its athletic department under an LLC or holding company called Champions Blue, creating a governance board of UK officials and outside industry experts that will allow the school to increase its funds in new and unique ways to help it navigate this new era in college athletics... This new and innovative LLC strategy, UK said, will provide the department with the flexibility to unlock new revenue streams through public-private partnerships and potentially other transactions that it previously wouldn’t have had access to... As an LLC, it will be easier for the athletic department to make use of various loans and lines of credit as well as directly raise funds instead of having to utilize a third-party group like an NIL collective."
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