cuseinchina
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making people pay for it that don't want to pay for it doesn't change the underlying risk of the project
but even if i used the risk free rate (to be clear, this is stupid because this project isn't risk free), you still need to come up with 24 million a year of net benefits
Well you could get to that number if the new outside management held 20 new non SU events per year that would fill the place to 70% capacity if each attendee spent an average of $40 downtown when they came to a game - presumably you'd get a mix of people spending $100-$200 and people spending $0-$20.
If 20 events is a reach you also have to account for: higher price food/dining options in the downtown area versus near campus, difficult to calculate but the number of people who come back to downtown because they came in for a cuse game and had the thought three weeks later to go to dinner in armory square instead of at the chain restaurant in their local strip mall, potential for increased attendance at events given easier parking and colocation with other amenities/things to do, among other factors.
Still maybe it doesn't work I don't know - but it doesn't sound as outlandish when you start to break things down on a per person per visit basis.