Did you watch the network broadcast of the World Cup this year versus 2010? Did you watch in 1994? Just in the last 4 years, we've gone from major sports announcers who were almost completely ignorant about the sport, to massive public parties all over the country, and a much higher quality broadcast. To think back to the lack of understanding of the basic rules 20 years ago and then compare it to today I think illustrates my point. Tell me how many people really understood what was considered a foul 20 years ago, and why yellow versus red cards were appropriate. Yes, I watched the Cosmos with Pele, Chinaglia and Beckenbauer. I even watched the World Cup, a small bit, on something like ABC's Wide World of Sports back in the 70s, when I was a fan of Clockwork Oranje and Total Football. If you don't think there is a far more nuanced understanding of the sport today in the US versus just a few years ago, well, I have to disagree.