http://www.cbsnews.com/news/world-c...tings-sure-sign-of-soccers-rapid-growth-here/
Worldwide, several World Cup games have already qualified as the most-watched sporting events in their country this year. They include the 42.9 million people in Brazil who watched the home team against Croatia, the 34.1 million in Japan who saw Japan play Ivory Coast, and the 26.4 million in Germany who saw the home team beat Portugal, according to FIFA.
Here are incredible numbers. 22% of all Brazilians were watching their game, 27% of all Japanese and 32% of all Germans. Meanwhile US was only at 7.7% (24.7 million viewers (counting univision vs 320 M population). No doubt there are some decent % increases but the US still has a long way to go. Especially for an event that only happens every four years.
BTW, here are a couple issues with comparing World Cup #'s. Last time the US played in the knockout round on a Saturday, this year on a Tuesday. Tuesday's rankings were only 5% higher than a Saturday. How do you make that comparison. Should day and time come into affect or not. It's hard to make comparisons.
I play in a golf league on Tuesdays. In my league there are two fanatical soccer fans. I figured they would skip golf this week but neither one did. Both left right after golf and drove home to watch the DVR without knowing the result. This story means nothing but so does the many people in NYC and all over the East Coast who left work to go watch in watering holes. They didn't do that on a Saturday in 2010 but you could argue people only did it this year so they could have some social cocktails after work. I think days of the week, times of the games, opponents all come into play.