Small potatoes. And very hypothetical.
Outside of the top 1% of all college athletes, there is next to zero marketability. The top men's lacrosse players at Syracuse or any other top school have limited endorsement potential. Heck, they have limited earning potential at the pro level in their sport because there is such little interest.
Let's go down the list of NCAA Division I sports that are handing out scholarships to kids who inevitably are not going to be professionals. And are getting greater value from a free education that could lead to potential opportunities in the workplace than their sport ever will.
You think the #8-13 scholarships on the men's basketball team are going to be marketable figures and make money that is worth more than the free education they receive? Plus perks (full meal plan, team meals, travel, gear, access to tutors, etc.).
Let's take a look at the entire women's basketball team. Syracuse has had a couple pros that play in the WNBA lately, but those women benefit greatly from receiving a degree from their scholarship. I don't think you'll hear much complaining from them about the system.
And the rub is that without a compensation structure that makes sense for ALL student-athletes who receive aid, then how would it work? You pay a certain number of them but not the other segment of the group? What happens when a kid like Jermaine Pierce is ruled medically unable to perform? Or Steven Clark? Do you say "OK, well you're no good to us now -- we won't pay you and since you were paid you won't have a scholarship either?"
Essentially, that is what it would boil down to. There would be no remorse for anybody that wasn't good enough. The kids that didn't perform would be cut and not paid, and it would create utter chaos. But because some talking heads think it should be the way it is, and there is a profit being made for the upper 1%, then of course kids should get paid.
The system isn't perfect but the people crying that kids should get paid need to think about the ramifications and consider all of the elements that go into the decisions. Not just the 1% scenarios.
No. Stop with the doomsday.
It's very simple.
The schools continue to provide full scholarships to student-athletes as their budgets and regulations permit. They do not pay the athletes.
Then the student-athlete is not prohibited from profiting from their own name and likeness.
For a 5 star defensive end, that means an overeager booster gives him $200k to enroll at the U of Wiscy.
For a junior women's softball player that plays third base at a small school in Ohio, the local ma and pa pizza shop pays her $200 one weekend for a special "have your pizza delivered by a star softball player" promotion, and sends her home with some pies, wings and bread sticks.
You know what's great about both scenarios? Each kid has more money than they would have been allowed to have before. Some student-athletes will make no money from this arrangement - which is fine, that's no different than how it works for them now.
There are certain problems you don't have to solve:
You don't have to solve to make it equal for all athletes. No, Title IX does not apply. The student-athlete isn't provided any extra benefit. They are simply not restricted from making money. They're just like any other student. Not every student gets a job or internship. Not every student-athlete gets endorsements.
You don't have to solve for competitive balance. That's an illusion anyway. Plus, so what if rich alumni want to waste their money foolishly on the student-athletes? If it's a bad investment, they'll stop.
You don't have to solve for Syracuse's athletic future. This issue (in the digital age, name and likeness ie identity is an ENORMOUS right) is bigger than any one school. Plus, trust that kids will want different things - not everybody is going to want to take cash to sit the bench at a factory school.
Just permit the student-athlete to profit from their own name and likeness and the world gets better for them. They're the people that matter.