No, it wasn’t. It was created to give the student athletes the ability to capitalize on their name, image and likeness, just like anyone else. Public appearances, signings, advertising. It’s been bastardized as pay for play and the rationale has been that the schools and coaches are making all this money so we shouldn’t begrudge the players. I’m
Theoretical vs. actual. And, the reality is, many folks knew exactly how this would play out. NIL is a facade behind the actual;
pay for play. Calling it NIL is comical, not to mention somewhat insulting.
I mean, how does a 17 year old high school kid getting hundreds of thousands, reportedly even more in some instances, that has never even yet stepped on campus, therefore, yet to produce in any fashion, etc. have legit NIL?
Take Carmelo Anthony for example, other than us diehards here, or those who intently followed recruiting, most of SU's faithful hadn't a clue/heard of Carmelo (except for a candy bar) prior to getting on campus, other than perhaps, hey,
heard we got this highly rated frosh this year...or along those lines. It wasn't until after he got to campus, played in games, produced, and TRULY MADE A NAME FOR HIMSELF, before he established legit NIL. He is just one of numerous that fall into this category, whether hoops or on the gridiron.
Therefore, just call NIL for what it is; pay for play.