attendance isn't the issue everyone wants to make it out to be. I was at Syracuse during the supposed "Salad" days of 94-98 (multiple bowl teams, mcnabb, etc) and same issues were around then. A few sell outs, a few crap crowds, and a bunch of in between sized crowds. And students back then were hungover for noon starts and bored by the third quarter. This isn't anything new. I think the issue is there wasn't a message board back then to complain about it.
If they make them free, same kids will go to the games.