Probably to decrease the amount of time a physically stronger rusher has to gain momentum. It's okay if the whole stadium knows you're passing as long as you execute your protection.
Regardless, none of it mattesr if Freeman executes his assignment, that was a terrrrrrible effort. I mean, at least try to cut him. If you're only going to give him a half hearted chicken wing, stay on teh sidelines.
I was wondering if that's a situation where Coleman's usually in, but, because he was banged up they had to go with Freeman.