but "the value" is related to the value of the future cashflows when SU sells the rights. If SU can get e.g. $1M for the next 20 years, the value is about $12M (PV). Value to Carrier is not really part of it. They can jack up whatever number they want...they can say it is only worth $50 to them (don't know why they would) or could say it is worth $50,000,000 to them . Really does not matter. It is worth what SU can get from someone else.Well, in the buy-out negotiations, the value to Carrier is an important factor. In the re-naming rights negotiations with someone else, the current value will be at issue.
And as far as SU's bargaining position viz a vis Carrier in the buy-out talks, the way I see it is this: SU's re-constructing the facility. It'll be totally new, with 10 times the original investment, a new roof (that isn't even a "Dome"), new seats, new surroundings and in some cases new walls. So where's Carrier's leverage?
Maybe they can Fly Ken S. to Guadalahara and buy him a beer?
Carrier's leverage only comes in depending on how strong the "different structure" argument is against precedent and the law. To me it is logical that it is changed enough that the building is not the same one as what Carrier helped fund...but I don't know what the law says. If SU has a strong legal case (i.e. they will easily win), the argument is over... SU just sells the rights and no buyout needed. The buyout comes into play only if that argument is dicey and Carrier wants out.
If I own a lakefront camp in the Adirondacks that I hate, it may be worthless to me but worth a million $$s on the market. I can ask that someone may me a Millions $$s.