This idea would seem to address what folks have suggested to be the two major problems related to attendance that the SU football program faces: season tickets and the ability to buy tix for any game at any time. The White Sox have always had attendance problems and their marketing people are tinkering with a new formula for ticket prices wherein the earlier you buy, the bigger discount on the price you get (not unlike airline fares). The closer to the date, the more expensive the individual or season ticket.
It's worth a read...
White Sox ticket plan
It's worth a read...
White Sox ticket plan
