As a Michigander, I have to chime in here.
Whatchoo talkin' bout, Willis?
The UP is in Michigan, not Wisconsin. Marquette is in Milwaukee. As in Wisconsin. As in "not-in-Michigan". As in almost 350 miles from Lake Superior. It averages (by CNY standards) a paltry 49 inches of snow per year and actually is moderated, temperature-wise, in the winter by Lake Michigan. It gets cold in Milwaukee, yes, but not as cold as you might expect.
Milwaukee weather is nowhere near as bad as Syracuse weather in the winter. Now, that being said, I agree that once you are far north, winter temps kind of suck everywhere. But as it pertains to snowfall, I believe that Syracuse is not only the snowiest major city in America, it is also the 5th snowiest major city in the world. Still, the difference between snow and crazy snow probably doesn't matter as much as snow vs no snow. I think that every northern school that has snow, whether Marquette at 50-ish or MSU at 50-ish, or SU at 110+-ish has to fight that battle when recruiting against a school that rarely gets any snow at all.
Edit: it occurs to me that you maybe think that Marquette Univ is in Marquette, Michigan. It is not. Marquette, MI is indeed located on Lake Superior in the UP, and is the home of Northern MI Univ, but Marquette Univ is in Milwaukee.