BillSU
Hall of Fame
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Other ways to benefit all from NIL: @ BYU:Fantastic return on that investment! People with “-me money” are having fun with it but if the product they get is consistent with A&M football this year, they will quickly find another hobby. Accountability hitting the kids is a step in this process. We’ll see how quickly it gets realized.
Some institutions are even seeing opportunities for entire teams or athletic departments. All female athletes at Brigham Young University now have the opportunity to earn up to $6,000 during the academic year through a brand deal with SmartyStreets, a location data intelligence company. Trent Howell, head of marketing at SmartyStreets, said female athletes who use their social media channels to share information about the company, attend and promote company events, appear as talent in marketing materials, and wear “SmartyStreets swag” will receive payment per activity, earning up to $3,000 per semester. So far, he said, 294 athletes have signed up for the brand deal. He said SmartyStreets CEO and founder Jonathan Oliver chose to connect with all the women in the athletic department because women’s sports are typically overlooked.
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BYU’s athletic department announced in August that the football team had signed a deal with Built Brands LLC, which makes protein bars and other products, that benefits all 123 players on the team -- including walk-ons. The athletes will wear Built branding on their practice helmets and participate in events, as well as post on social media. In return, the company will provide compensation in the amount “comparable to the costs of tuition, ($6,120), for an academic year,” the department said in a press release.
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