Right. NIL has allowed young players to make a lot of money while they play college ball and work on improving their skills. The most talented young kids can make more money with NIL than they can with the NBA's salary cap to Ignite players. That is why Adam Silver is is talking about ending Ignite.
Might be comparing apples to oranges here, i.e. college basketball to college football, but I remember reading in the NYTimes The Athletic sports section during the mega-hype buildup to the Super Bowl, that there were 17 college football players making more money via NIL deals than Brock Purdy was making under his NFL contract as the STARTING QUARTERBACK of the Super Bowl bound SF 49ers. Wow!
Now I know there are going to be snarky, "Purdy should get a better agent" comments, but remember he was a first year player picked last in the NFL draft. He got what he got because that is where the market was . . . and he is stuck with that contract for another two years. That'll teach him to over-achieve in year one.
Anyway, the real point is that NCAA sports has been absolutely turned on its head over the past five to ten years. The amount of money being offered by TV/cable/stand alone streamers (Apple, Prime etc) has grown like a mushroom cloud. Kids in school are only recently being offered a taste of that money and colleges, their boosters, and local sponsors are still trying figuring out how to best leverage their money to land the best talent. And look at what the hell all this dough is doing to conferences . . . PAC 10, what's that?
Then throw the transfer portal into the equation and you basically have even the lesser talented players behaving as free agents in a professional league. They don't like the coach? Outta here! Don't like the number of minutes their playing? Bye! Not happy with the role or position they are assigned? Toodles!
I just don't know if college sports is ever going to land on its feet in the sense that the major sports find a new equilibrium and some sense of stability returns. Today there is no such things as three or four years to recruit and build a team. Each season brings a stand-alone team that comes together for a year and then is replaced the next season with mostly a new bunch of recruits, plus portal jumpers. It's no wonder a number of older talented coaches are giving up the bench for cushy TV jobs . . . I'm thinking first and foremost of a guy like Jay Wright. Can't believe he wouldn't have stuck around longer save for this new madness.
All that said, don't know if this is sour grapes cause Cuse seems to be swirling the drain for several years running, or if TV/cable/streamer money and the transfer portal have irretrievably broken college sports. Probably a bit of both cause I'm sure if I was a UCONN fan I'm feeling pretty excited about March Madness.
Bottom line, tonight I'm going to watch the Cuse-NC State game NOT with the sense of excitement that Syracuse BB used to bring in late-February when we were relevant. Nope, now it just gives me a good excuse to tell my wife I'm watching the game, sit in peace on the couch, and enjoy a martini.
My how expectations change over time.