We're a stale program and brand and even though they have invested a lot of money into the program the experience for players here is not the same as it is at state schools.
Also the school is not academically superior to peer programs, which was a selling point 30 years ago.
Truth be told the school would need to drop $100 million on an athletic residence / training / support complex on campus or adjacent to make a splash and be on par with the big time programs.
They don't have the resources, finances, foresight, or space to make it happen.
We are always going to be playing catch up, which is why our recruiting is what it is. And we don't have a strong enough game plan / development staff to overcome the recruiting deficiency.