Letter to JW

[David321]

I think that the “New York’s College Football Team” media campaign was a good one. They should bring it back and just stick with it. NYS likes winners so it may be a while to see some fruit from it, but it was a good angle. Our state is divided when it comes to CFB loyalties, and it shouldn’t be.

 

[MadNY3]

Uh, do you not understand that the AD's office has a whole communications team. They are the marketing arm of all the sports programs. They provide information and outreach to the media.

So, has there been any branding of our sports? We don't do Midnight Madness for hoops because they were too cheap to police the event properly. Unfortunate thuggery ended them, but they could have just hired more cops to keep the event under control. There should never have been violence. We don't have that at other actual events at the Dome.

Love your passion. Sincerely. Think you are co-mixing "branding" and "marketing", but get your point. The team they have are not conceptors, but more executors. Tickets/Sales oriented. Have some young illustrators and graphic designers that seems pretty good, but no branding of any significance will come out of this group.

"New York's Team" had us in the media conversation and gave TV people some talking points. The Lou Reed television commercial was unique and memorable.

It was new and memorable at the time, then could not be sustained due to money and mockery of the football team (and the hoops team was ok, not great.)

Orange is the New Fast was good, but any football promotion was abandoned after that "La Familia" video series after the 10 win season led to 5 wins and no bowl. That was the end of any PR around the football team, and despite the secrecy that Babers has been granted, they've still sucked. They completely fell apart last year.

Marketing a bad product is the worst - which is why most people don't like advertising professionals. The hype heading into 2019 was really good, and it predicated to build momentum, money (ticket sales/merchandise) and perhaps even grow the brand. Flop city. No marketing can pretend otherwise; the only thing you have left to sell is the gameday experience, which the Dome was not crushing before the upgrades (no big video board, awful wifi, sound, food.)

Boeheim has been off-and-on hostile with the media, although he's more mellow now that he is coaching his kid(s). When he and Mike were involved in the Olympics program, that was great PR for the program. Has more been possible? Has better performance been possible? Have they made PR mistakes?

Boeheim transcends. EVERYONE related to basketball knows him. Syracuse basketball also had a recruiting drought during his time and hoops attendance hit a decade (ish?) low in 2016...when we won gold. (And Boeheim doesn't seem to be mellow with the press or anyone...he made national headlines multiple times last year for comments made about a Duke kid, etc. Just sayin'.)

Gross gets criticized but he did hire so many quality coaches to raise up other non-revenue sports programs to national caliber, like soccer, track, cross country, and so on. Our overall score on those President's Cups or whatever they are called, anyway, it's been falling.

No. one. cares.

Two programs make the money. The other programs lose it. As a private school with a small endowment, the President's Cup is fool's gold for a SYRACUSE. Support the money programs to make the biggest impact is a reality.

Again, love the passion/perspective. The fun of the Internet is you and I can have different opinions, and no one is necessarily wrong.

 

[storange]

At some point our coaches and AD need to stop leaning on a pandemic that affected every single program in college football, many of whom had very good years last year.

Covid is not something that affects one place the same as the next. I doubt many programs played out the season with 6 healthy offensive linemen. Not saying there isn’t reason to be concerned just pointing out a clear fact.

 

[SuFTW]

Covid is not something that affects one place the same as the next. I doubt many programs played out the season with 6 healthy offensive linemen. Not saying there isn’t reason to be concerned just pointing out a clear fact.

Were O-linemen out due to COVID? I thought the line was depleted due to injuries.

 

[storange]

Were O-linemen out due to COVID? I thought the line was depleted due to injuries.

We don’t know , We have never been told who was out for what. He mentioned a few freak injuries ( falling down steps type stuff)

 

[IthacaMatt]

Love your passion. Sincerely. Think you are co-mixing "branding" and "marketing", but get your point. The team they have are not conceptors, but more executors. Tickets/Sales oriented. Have some young illustrators and graphic designers that seems pretty good, but no branding of any significance will come out of this group.


It was new and memorable at the time, then could not be sustained due to money and mockery of the football team (and the hoops team was ok, not great.)


Marketing a bad product is the worst - which is why most people don't like advertising professionals. The hype heading into 2019 was really good, and it predicated to build momentum, money (ticket sales/merchandise) and perhaps even grow the brand. Flop city. No marketing can pretend otherwise; the only thing you have left to sell is the gameday experience, which the Dome was not crushing before the upgrades (no big video board, awful wifi, sound, food.)

Boeheim transcends. EVERYONE related to basketball knows him. Syracuse basketball also had a recruiting drought during his time and hoops attendance hit a decade (ish?) low in 2016...when we won gold. (And Boeheim doesn't seem to be mellow with the press or anyone...he made national headlines multiple times last year for comments made about a Duke kid, etc. Just sayin'.)


No. one. cares.

Two programs make the money. The other programs lose it. As a private school with a small endowment, the President's Cup is fool's gold for a SYRACUSE. Support the money programs to make the biggest impact is a reality.

Again, love the passion/perspective. The fun of the Internet is you and I can have different opinions, and no one is necessarily wrong.

Terrific post. Thanks for the conversation, Mad. You've always been one of my favorite posters over all these years! Best, Matt