I think you can compare SU to Marquette. However, this is another example of how far Syracuse has fallen. Marquette isn't even the most popular team in Wisconsin. Syracuse still has a tremendous brand. Please keep in mind that Marquette spends a lot of money on their basketball program (I believe top 10 in the country), which is easy to do when you do not have football and many other sports that Syracuse has.
Here's the difference, Shaka win or lose always has a style and identity something that Red cannot say. We were always known for the zone, which was played very well until the last few years under JB. Red's team doesn't do one thing well. We need discipline along with an identity if we'll ever have sustained success under Red.