Nike+Lebron+Duke commercial

[Hoo's That]

But remember, college football and basketball aren't commercial enterprises ...



:rolling:

You like SU MLax? You like SU Field Hockey? If so, you should be writing to your AD asking why the opposing team in the commercial had generic orange unis on instead of having ones with "Syracuse" or "Orange" on them so you'd get a cut, too, and help pay for those teams. They're not called "non-revenue sports" because no one could think of another thing to call them. dook got a nice paycheck for that commercial and will be getting more on residuals plus X amount per click on YouTube. I'm sure the dook non-revs will be most appreciative. Socialism in action!

 

[Zelda Zonk]

Plus, it was a commercial for Carmelo. He actually went to Syracuse and accomplished something. It was a part of his past and history.

This was a commercial about a fictional kid who goes to Duke and plays with Lebron...both presented as the best and things to aspire to for young players.

I think some just like to play devil’s advocate sometimes. We all know if Cuse was in that commercial instead of Duke, we’d be going nuts and people would be saying it would help recruiting.

I don't think you're getting what i'm saying. I know Carmelo's commercial was a commercial 'for Carmelo.' That's my point. That was a commercial for him, as a professional. It didn't include college/'amateur' references. So, even if a viewer recognized he went to Syracuse and applied some sort of connective logic to his 'achievement,' it wasn't a direct reference to or promotion of a supposedly amateur program. And because i'm imagining Carmelo/Nike/the writer/production company intentionally omitted college references, i assumed it was because it was not permitted.

Why haven't we seen Nike commercials featuring the college teams they supply? Or, Adidas? Just because they can't use the actual players? If they can use the arenas, and the uniforms, and use stand-ins for players, the result is pretty much the same, as shown in this Lebron/Nike/Duke/NBA thing. Whether or not it's a fictional kid in the college uniform is pretty much irrelevant. And, in fact, in this situation and context, it's the most effective device, because it plays to the aspirational nature of the message.

Devil's advocate? Not so much. I actually would not be in favor of the commercial had it been for Syracuse. Seems to open the floodgates for more exploitation. If there isn't a rule against this, there should be. I don't want sneaker companies having even more influence than they already have.

 

[HOFCeluck]

I don't think you're getting what i'm saying. I know Carmelo's commercial was a commercial 'for Carmelo.' That's my point. That was a commercial for him, as a professional. It didn't include college/'amateur' references. .

Jim Boeheim is the coach of a college program. HE IS a "college/amateur" reference. The only difference is how overt this most recnt commercial is.

Why haven't we seen Nike commercials featuring the college teams they supply? Or, Adidas? Just because they can't use the actual players?

This commercial was from the 1999 NCAA Tournament.

 

[HoustonCuse]

That commercial was pretty good. I guess for the sake of time, they had to cut the scene where a representative for Nike gave the kid $250k to attend Duke. The entire commercial is essentially about how Nike and Duke are in collusion to make money off of recruits, but still that would have been an uplifting scene where the kid actually gets the bag, ya know? The sequel to the commercial could include a part where Nike pays the coaches at Duke to steer the kid to an agent who will then later give Nike favorable terms when signing the kid to endorsement deals. Trilogy concludes with the kid then blowing all the money he makes on half baked "business" ideas proffered by his handlers from the old days.

 

[Zelda Zonk]

Jim Boeheim is the coach of a college program. HE IS a "college/amateur" reference. The only difference is how overt this most recnt commercial is.





This commercial was from the 1999 NCAA Tournament.

Dude. I guess i'm not very skilled in making my point.
• I realize JB represents a college program. The point of my discussion here involves the 'rules' that concern how the representative or the school can be portrayed in advertising that promotes only one 'amateur' institution. As i said, JB wasn't wearing any SU gear or branding. Of course he's fully able to participate in commercials. The question is about what are the restrictions in how colleges can be represented in commercials.
• The video you linked above is for a matchup of Duke and Carolina. So, yes, it promotes the two of them, but not just one. I realize that's not such a huge difference to many, but that's what i thought i was getting at in this thread. I think it is significantly different in the LebronNikeDukeNBA commercial. One program is singled-out, and promoted as a glorious, romantic avenue from 'the streets' to the NBA, with the premier NBA superstar endorsing and guiding the kid along the way. Major difference between that and 1) advertising a rivalry; 2) a pro's ad that incidentally contains a flash, 'genericized' reference to his college coach.

But, whatevs. I appreciate the discussion anyway...
Thanks for that commercial link. Don't remember if i saw it originally, but i'm sure i wouldn't remember it!

 

[Zelda Zonk]

That commercial was pretty good. I guess for the sake of time, they had to cut the scene where a representative for Nike gave the kid $250k to attend Duke. The entire commercial is essentially about how Nike and Duke are in collusion to make money off of recruits, but still that would have been an uplifting scene where the kid actually gets the bag, ya know? The sequel to the commercial could include a part where Nike pays the coaches at Duke to steer the kid to an agent who will then later give Nike favorable terms when signing the kid to endorsement deals. Trilogy concludes with the kid then blowing all the money he makes on half baked "business" ideas proffered by his handlers from the old days.

Yah. It was pretty good. It was kind of an infinity times better version of the video game commercial i wrote, which is sorta what caught my attention. Then when i saw the Duke stuff, i got a bit heated...

 

[HOFCeluck]

Dude. I guess i'm not very skilled in making my point.
• I realize JB represents a college program. The point of my discussion here involves the 'rules' that concern how the representative or the school can be portrayed in advertising that promotes only one 'amateur' institution. As i said, JB wasn't wearing any SU gear or branding. Of course he's fully able to participate in commercials. The question is about what are the restrictions in how colleges can be represented in commercials.
• The video you linked above is for a matchup of Duke and Carolina. So, yes, it promotes the two of them, but not just one. I realize that's not such a huge difference to many, but that's what i thought i was getting at in this thread. I think it is significantly different in the LebronNikeDukeNBA commercial. One program is singled-out, and promoted as a glorious, romantic avenue from 'the streets' to the NBA, with the premier NBA superstar endorsing and guiding the kid along the way. Major difference between that and 1) advertising a rivalry; 2) a pro's ad that incidentally contains a flash, 'genericized' reference to his college coach.

But, whatevs. I appreciate the discussion anyway...
Thanks for that commercial link. Don't remember if i saw it originally, but i'm sure i wouldn't remember it!

The Nike commercials were the best thing about a tournament that saw

1. Uconn winning their first title

2. Syracuse eliminated in literally the first game of the tournament.

3. Syracuse getting eliminated by a team that featured Doug Gottlieb.

 

[HoustonCuse]

The Nike commercials were the best thing about a tournament that saw

1. Uconn winning their first title

2. Syracuse eliminated in literally the first game of the tournament.

3. Syracuse getting eliminated by a team that featured Doug Gottlieb.

That is one very low bar!