I have a question for you:
Does the basketball program produce an entertainment product that should be consumed and critiqued for quality?
You have consumers (fans) you want to sell tickets to and get watching your product on TV and online.
To put it another way, if you were the VP of product development for say... Nabisco... and you came up with a new teriyaki flavor of Funyons, would you only care about what the CEO and your product team thought about the new flavor or would also care what your customers thought of it??
After all, you are selling a product... and what your customers think of it will make or break it.
“Selling a product”
That’s where there is a disconnect. Sports coaches aren’t selling anything. They’d coach sports for free if there was no market for sports. If they couldn’t do it with the money they have, they’d work a normal job, have a normal career, and coach sports on the side. Nobody would be a VP of marketing or sales or product development for free as a hobby that they just love. Well, maybe some weirdos, but ‘exception that proves the rule’ and all that.
Players and coaches certainly benefit from their skills and can make an excellent living. And they’re certainly happy for that. There are some just doing it because they lucked into being good at it and can make money (more common with players), but most would be coaching or playing for the fun of it and/or the competition.
Competition is the other point. Coaches and players have an objective measuring stick, more so than a VP of product development. Sure, you can measure sales and profit and costs and stock price, all of that. But there is nothing close to a win column and a loss column. If coaches could coach and players could play without fans, they’d still have motivation to do so because they’re measured by wins and losses. A VP of Product Development doesn’t exist without consumers buying their product. They need feedback from consumers because consumers buying the product is the closest thing they have to a win/loss record. Fans don’t impact wins and losses.