OT: Louisville Signs Adidas Deal for $160M/10 years

[MadNY3]

I find it funny they pay you for the rights to make your clothes and shoes and cleats then charge you to buy them

Not a lotta money to be made from supplying free track and softball gear. Non-revenue sports don't inspire sales.

 

[007]

Nike has 93-94% market share in basketball shoes. They are the defect standard.

Adi is coming back strong. And UA has Curry, one of only two current NBA players that actually drive shoes sales (LeBron.)

Thank you for all your contributions and insight in this thread, Mad. You obviously know what you are talking about.

One of the things I think/hope we have going for us in the negotiations is Wildhack's experience and expertise in the industry. Do you have any sense of if, or how much, Wildhack could be a factor?

 

[Hoo's That]

Nike has 93-94% market share in basketball shoes. They are the defect standard.

Adi is coming back strong. And UA has Curry, one of only two current NBA players that actually drive shoes sales (LeBron.)

But ... But ... LaVar Ball. $400.

 

[MadNY3]

Thank you for all your contributions and insight in this thread, Mad. You obviously know what you are talking about.

One of the things I think/hope we have going for us in the negotiations is Wildhack's experience and expertise in the industry. Do you have any sense of if, or how much, Wildhack could be a factor?

We are in really, really great hands.

 

[AZOrange]

Nike has 93-94% market share in basketball shoes. They are the defect standard.

Adi is coming back strong. And UA has Curry, one of only two current NBA players that actually drive shoes sales (LeBron.)

Never heard of Big Balla I guess...

 

[RandomGuy]

Another list

The 65 Most Valuable College Sports Apparel Deals

 

[javadoc]

Plus Nike carries some weight on the basketball scene. Helps with more recruits than not.

We should cut a sweet deal with saucony. Been wearing them for years.

 

[SoBeCuse]

The Dome is like a $250 million endeavor.

Athletics still has to pay to buy things from Nike (shoes for all sports, etc.) The topline is not all net revenue.

The Dome is big $$$ and it's not a move money around situation.

Athletics really rents from the Dome? Cost? I would think it isn't much. From my experience that usually is not the case with a University owned venue charging other parts of the university for rental. Or is the Dome owned by somebody else? Obviously whoever owns the Dome can make a nice chunk of change with touring acts such as any monster truck garbage, concerts, etc.