I know you enjoy taking the contrarian view but really??? I've lived in the southeast and the midwest and they are well aware of Syracuse basketball in both places. I have a hard time believing the west coast would be much different. In fact, most of my dad's family lives in California and when I've been there wearing my Syracuse stuff, let's just say I haven't gotten blank stares from people.
Can people name our roster? No. Heck I can't name rosters like I used to before the era of 1 and done. But our brand is definitely known.