I think most of us generally hate it. The problem is, where do you want all the money to go? The ADs, Chancellors, Conference commissioners all chased a pot of gold for years. That's who you should blame. It wasn't practical to think the players would do it all just for a scholarship, which is a fraction of the money.
That said, it still shouldn't be the wild west. There's a reason why pro sports aren't annual free agency. College still needs to figure out how to manage this thing.
The concept of "college athletics" went out the window with all the realignment and mega TV contracts.