It comes from someone reading a buzzword article and then making it gospel. That's where it comes from.
He had top 20 recruiting classes his first 2 years out of the gate at Miss St and was the 2014 SEC coach of the year, but the guy isn't a competent HC who can't recruit.
Meanwhile we're on losing season 5 of 6 with our current HC who's highest rated recruiting class was in the 50's, and we're worried about Dan Mullen recruiting here.
It's bizarre some of the arguments that get manufactured in order to promote retaining Dino.