Who do you think you are jousting with here? Do you actually think I would let you get away with this lame attempt to put words in my mouth?
You can do everything to the best of your ability and things just don't work out. Ask Sally Ride and the crew of the Challenger.
Ad campaigns fail. Product launches fail. Battle plans fail. All put together by a lot of smart guys who know what they are doing and have long track records of success.
JB recruited the best players he could even attracting some highly sought after grad transfers. He used the same highly-evolved process to attempt to integrate them into a team. So far, the product has been woeful against even average competition.
And now the disappointed and frustrated and self-described experts come out of the woodwork. They look to assign blame. They trot out old arguments that have been continually discredited (e.g. M2M). They seek to settle old scores (e.g, the "JB's mean to reporters and I don't like it" crowd).
They are like hyenas seeing the wounded lion struggling.