The cheapest tickets on TM are $60/each right now. So a couple who wants a night out is going to drop $200 when you factor in $30 to park at Skytop and a snack at the game. I bought a couple extra this week but I can understand why many may say, sorry, too expensive. I'll watch it on TV.
I always tell people, if you think there is even a remote chance you might want to attend a game or two, buy season tickets. That way you are locked in and for the price of maybe 2 games, you can get the entire season.